Sunday, March 12, 2006

Aurifex (sponsored by Lockheed Martin)




Succesfully Changing Regimes in Oil Based Countries Since 2001



Crufts, what a weekend hey? Anyone? No, I didn't think so. With the exception of Opie who doesn't own a TV, I doubt anyone else would have bothered to watch any of Crufts. Well the highlights were...

A proper dog winning for a change, rather than some rat sized, fluffed up, baby replacement, ball of hair. This year's winner was an Australian Shepherd Dog named Chance, like this one.

Ben Fogle, the wettest man to ever have rowed that Atlantic (and that's quite an achievement), going all soppy over dogs.


And best of all was Tom's very funny complaint e-mail to the BBC which I have presented below, for your pleasure. As for the worst thing about Crufts, the less said about the weird woman who dances with dogs, the better.


>{Programme Name:} Crufts 2006
>{Transmission Date:}09 - 03 - 06

I cannot believe what I have just heard come out of Ben Fogle's mouth - "Crufts 2006, supported by Pedigree" - Should I cancel my licence fee now, as the advertising revenue must be rolling in?
I would honestly rather have heard him say "here's the f*cking pastoral group" before the watershed, than giving further free promotion to big business such as the Pedigree/ Mars corporate machine.
What next? The six o'clock news, kindly supported by cup-a-soup? Balamory brought to life by Philip Morris?
Please stop this.

________________________________________


Dear Mr Tom

Thank you for your e-mail regarding 'Crufts 2006'.

I understand that you are unhappy that Ben Fogle said that the event was supported by Pedigree as you felt this was advertising.

The BBC seeks to credit fairly the enabling role played by event sponsors. It is essential that any credits make it clear that it is the event that has been sponsored and not the programme. All decisions on credits rest with the BBC. There should normally be a maximum of two verbal credits for the overall event sponsor and they should be delivered in a non-promotional style. When coverage lasts for many hours, the Head of Department will decide on appropriate verbal credits.

Please be assured that I have registered your comments in relation to this issue on our audience log. This is an internal document which will then be made available to members of senior management. Styles and policies are continually reassessed according to feedback we receive from our viewers.

Thank you again for contacting the BBC.

Regards

BBC Information

1 Comments:

At 5:55 PM, Blogger Marco said...

'two verbal mentions for each sponsor' ? That's horsebull. How many times do I hear the Barclay's Premiership on a Saturday? A lot.

 

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